… or how I turned a flat-lining campaign into 6 figures in 6 months.
Often clients find me with a finished sales funnel in hand. The problem?
They want to know WHY the sales are not rolling in. Maybe you've had the same thought,
“Why is this not working when THIS GUY is doing the exact same thing?”
The answer is the reason why only a handful of companies knock it out of the park with their copy.
Let me explain while modeling what works is a great mantra... You can grow quickly by looking around your market, spying on the top companies, and improving their systems.
The issue is that my future clients and partners SWIPE without a second thought.
They borrow liberally from other campaigns and wonder why they’re not seeing the same success.
There’s just one problem with doing that. Timing!
Unfortunately, those other guys were first. And whatever they did, is likely to NOT be as effective second time around.
So model success... yet get creative where you can.
Based on that principle, I turned around a campaign in the alternative health niche from a bland melting pot of "The Secret" and the thousand other similar offers to a win.
We still nailed the biggest pains and benefits his audience suffered from BUT we used a unique hook that stands out from the crowd.
A $1.4 million promotion. All stemming from one little $37 video series.
And now let’s move across to the health market…